A/B Testing in Digital Ads: What Works & What Doesn't

A/B testing has become an essential tool for digital marketers, particularly when it comes to optimizing digital ad campaigns. But despite its widespread use, it's not always easy to know what works and what doesn't when testing various elements of your ads. In this blog, we'll break down the basics of A/B testing for digital ads, explore what common tactics drive success, and shed light on what you should avoid in order to maximize your ad performance.

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